Forbes contributors publish independent expert analyses and insights. TJ McCue is Seattle-based and covers tech & productivity tools. This article is more than 10 years old. Content marketing is one ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Keywords are the backbone of SEO. They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Opinions expressed by Entrepreneur contributors are their own. Defining local keyword research What to look for in a keyword Benefits of conducting local keyword research How to conduct local keyword ...