Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...