When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

A recent report from ResearchAndMarkets said that the U.S. augmented reality and virtual reality in healthcare market size which was estimated at USD 1.03 billion in 2024 is projected to grow at a ...

No motion sickness but a lot of virtual close calls at Toyota Motor Manufacturing Kentucky, the largest auto plant in North ...

Mixed reality headsets, smart glasses and live AI. Google's head of Android and Samsung's COO for mobile experiences revealed what's coming next.

Samsung will reveal the long-anticipated XR headset on October 21 at 10PM ET. You can watch it on YouTube or via the ...