If you have kids, you’ve probably heard them blurt out “6-7” recently, with emphasis on the seven. Something like six-seven. Gen Alpha are randomly repeating the numbers and laughing at the inside ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. A meme is a shortcut to a universal human emotion. But to ...