AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They ...

Aitana Lopez is part of a growing wave of AI-generated influencers attracting millions of views as brands race to cash in on virtual creators. At first glance, Aitana Lopez could be any other ...

Virtual influencers are AI-generated personalities that act, talk, and connect in the same way that actual people do, if not better. They're fashionable, consistently on-brand, and devoid of human ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

The virtual influencer market hit $6 billion in 2026 and is growing 26% annually. Top AI creators like Lu do Magalu earn ...

Following TikTok's development of virtual influencers, Meta is launching the first test of its “AI Studio” platform -- which will allow Instagram influencers to engage more users by creating AI ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Some of the most popular people on social media aren’t people at all, but the digital handiwork of artificial intelligence — and after years in the making, the rising tide of AI influencers is poised ...

Vrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate about virtual creators and online income. Her profile, ...

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.