Augmented and virtual reality are not new to the fashion industry. It was just over a decade ago that Converse first had iPhone owners trying on shoes via a dedicated app, and many companies have ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

With its new virtual fitting room feature, Fytted aims to address a multibillion dollar headache retailers are facing: returns. Beyond finding the precise fit, the tool guides shoppers toward items ...

DUBLIN, Nov. 23, 2020 /PRNewswire/ -- The "Virtual Fitting Room Market Research Report: By Component (Software, Hardware, Service), Application (Apparel, Beauty and Cosmetics, Eyewear, Footwear, ...

Following the COVID-19 pandemic, retailers in the fashion, apparel and beauty industry implemented innovative virtual try-on programs to allow consumers to more easily view and select products ...

One drawback of online shopping for clothing: There's no fitting room. At a bricks-and-mortar store you can try on clothes and accessories in the fitting room to see how they look on your bod before ...

Perfitly offers Otero Menswear customers the ability to find the perfect fit on garments as both companies make strides in harnessing AI powered technology in e-commerce New York, Aug. 10, 2021 — ...

AMES, IA – Driven by online shopping, a growing number of retailers have launched virtual fitting rooms in recent years. That includes Amazon, the top apparel seller in the U.S., along with Nike, Macy ...

Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many ...

Walmart detailed plans to acquire virtual fitting room startup Zeekit last month in an attempt to solve some of consumers' most prevalent issues when shopping for clothes online: fit and unmet ...