Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

It begins, like many ads that once had you inexplicably blubbering at your desk, with an adorable young child. Marketers all know cute kids are the shortcut to anyone’s bleeding heart and/or tear ...

Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...

Take a close look at the Vicks advertisement above featuring New Orleans Saints QB Drew Brees. Notice anything different? No, it's not that Brees actually appears to be awake when preparing to play, ...

With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...

Q. You have written that putting Vicks VapoRub on the soles of the feet can stop a nighttime cough. That’s pure fluff or maybe written as an ad for Vicks. You haven’t bothered to provide any ...