Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

Q. You have written that putting Vicks VapoRub on the soles of the feet can stop a nighttime cough. That’s pure fluff or maybe written as an ad for Vicks. You haven’t bothered to provide any ...

It begins, like many ads that once had you inexplicably blubbering at your desk, with an adorable young child. Marketers all know cute kids are the shortcut to anyone’s bleeding heart and/or tear ...

Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...

With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...

While putting Vicks VapoRub on your feel cannot cure cold symptoms, using it as intended may help you feel better. Vicks VapoRub is an ointment that you can use on your skin. The manufacturer ...