Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

Q. You have written that putting Vicks VapoRub on the soles of the feet can stop a nighttime cough. That’s pure fluff or maybe written as an ad for Vicks. You haven’t bothered to provide any ...

Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...

With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...

In 1894, the Greensboro pharmacist Lunsford Richardson II developed a mentholated topical ointment, Vicks Magic Croup Salve, to cure a common infant affliction: congestion and a barking cough. Named ...