In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

SurveyMonkey is now Momentive. Learn more here. With the world beginning to vaccinate against COVID-19, businesses are looking to the future with optimism—and ambitious goals. This moment in time is ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

The old maxim that nothing can be improved without measurement has long been a driver for manufacturing execution software use. But how do you decide which metrics to track in your operation? The ...

Experienced retailers know that the pace of activity in an ecommerce business is relentless. Emotions often run high, especially during holiday peak season when warehouse and fulfillment staffs are ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Zahi Fayad is leading a Digital Twins study investigating how our health data can be put to better use to help us live ...

Ensuring your fleet is running smoothly and efficiently can be a challenge for even the most seasoned fleet managers. There are many moving parts to keep track of, and it can be difficult to determine ...

My favorite metric has always been feel. I trained for two Ironman, including World Championships in Kona and entire mountain bike stage races like Cape Epic and Brasil Ride tracking nothing but time, ...