For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

Questions about sexual orientation and gender identity, and changes to queries about race and ethnicity, are on track to be ...

The first thing to know is that polls are based on the statistical likelihood that a survey of a sample population, such as ...

The electorate can also change a lot in four years: voters die, a crop of new ones turn 18 and become eligible to vote, and ...

In the broadest possible terms, polls and surveys have two elements – choosing whom to contact ... though it may yield a ...

The days of polling people on telephone landlines are long gone. Pollsters say these days they have to reach people over cell ...

A nationwide survey of likely Native voters found higher Trump support, while in Arizona, Harris was far ahead.

54% of U.S. adults made at least one impulse purchase last holiday season. 31% of people say that last holiday season, they ...

As we head into the 2024 general election, the fight for reliable polling data is more competitive than ever. The political ...

A survey of a small segment of incarcerated residents in Wisconsin over the year 2024 showed 35% identified as independents, ...

The failures in polling, and the discrepancy among polls, often come from assumptions made by the people designing the ...

Results of a New York Times/Siena College poll conducted among 7,575 registered voters in the 2024 Battlegrounds from Oct. 24 to Nov. 2, 2024.