The post Former BET CEO Debra Lee Sees Hope In The Digital Era, Citing Issa Rae And Keke Palmer As Examples Of What’s ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

Farr, author of The Storyteller’s Advantage: How Powerful Narratives Make Business Thrive, argues that leaders who master the ...

Oftentimes a good photograph can bring a story to life in ways the written word cannot. It can convey the exhilaration of a surfer braving a 20-foot wave at the Wedge, the sorrow of a family losing ...

Remember the last time you were stuck in a business presentation with endless bullets, heavy data, and text-filled slides? Last week? Yesterday? Right now? Business meetings are notoriously boring, ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...