Pastel isn’t just for “girly girls” in today’s fashion world. You’ll find this saccharine palette present nearly everywhere – in beauty brands, spring and summer collections, and even household items.

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

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Move over vanilla girl, there's a new TikTok tribe in town. She's a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in ...

TikToker @fever.dream.boutique, who refers to herself as a “pastel maximalist,” showed off her colorful space in a viral home tour Natalia Senanayake is an Editorial Assistant, Lifestyle at PEOPLE.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. From chunky knitwear and floral fleece to flowy dresses and ...

Tailoring your home screen to fit a theme or your own aesthetic is a fun way to personalize your phone. And the ability to customize your display to your heart's desire has given tech-lovers a range ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. “What is soft glam makeup, really?” I ask celebrity makeup artist Katie Jane Hughes ...

The gamer girl, otherwise referred to as the kawaii gamer or pastel e-girl, is a familiar sight in the world of video games. Neon pinks decorate the wall behind her, as she types on her ...