Second annual report looks at spending by 400+ brands and more than $42 billion in historical data to understand how brands allocated spend and generated returns across channels New research shows ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

Reaching 20 million+ people globally, the recently launched social media streaming service Palm TV (www.PalmTV.store) is capturing the attention of audiences with their ground-breaking, entertaining ...

The definition of TV continues to evolve as consumer behavior changes. What is considered TV has moved beyond cable or streaming programming and has creeped into short form and social content as well.