What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

It’s the question that everyone’s asking: “You say that social media works as a marketing tool for B2B, but where’s the ROI?” ROI is, of course, the definitive way to measure success. With social ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Year-end advertising is in full swing, and 2025 planning is already underway. As marketers reflect on performance, carve out budgets and craft yearly plans, measurement is undeniably on their minds.

There’s a strong sense that businesses of every size and kind should harness social media, yet there’s no agreed approach on how it should be measured. To some extent this is because social media is ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

Imagine scrolling through your Instagram feed, spotting a pair of sneakers you love and buying them directly from the post with a single tap. This isn't the future; it's happening now, thanks to a ...