What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Brain mechanisms involved in learning also drive social conformity. ScienceDaily. Retrieved September 3, 2025 from www.sciencedaily.com / releases / 2021 / 12 / 211221104227.htm University of Illinois ...

Jan. 15 -- WEDNESDAY, Jan. 14 (HealthDay News) -- Your brain may be wired to go along with popular opinion in social situations, a new study suggests. Scans done with functional magnetic resonance ...

This compelling book sheds light on one of the most defining yet often overlooked forces in Japanese society: dōchō atsuryoku (conformity pressure). Far beyond a matter of individual psychology, this ...

What makes us tip? A new study explores two main motives: genuine appreciation for the service and conformity with social ...

The behaviors and actions of hypersocial species like humans are heavily influenced by the behaviors and actions of those around them. This was evidenced throughout the COVID-19 pandemic; protective ...

Since becoming president, Donald Trump has aggressively sought to fulfill his campaign promise to reverse the Biden administration’s protection of transgender Americans. Trump is not alone in ...

Awe—the emotion we feel in the presence of something vast or powerful that challenges our understanding—has the remarkable ability to help us transcend ourselves. It makes us feel smaller and more one ...

This week I’m glad that those who needed “permission” from our governor to remove their masks will finally be able to breath the air and show their beautiful faces to the world. In the beginning we ...