An article by James English, managing partner at the Fuse international sports and entertainment marketing agency.

FC Barcelona used social media and an email sent to the press to announce its new sponsorship deal with Nike which is ...

Lola Brand recorded two goals to help give top-seeded Kittatinny a 2-1 victory over Hawthorne in the quarterfinal round of ...

Eva Longoria got her start as an actor. But after investing $6 million to save "John Wick," she's branched out into other ...

Legendary Soccer Saturday presenter Jeff Stelling has hit out at this former referee-turned-pundit for his "shameful" ...

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship ...

As drinkers and as people, both kids are works in progress.

GENEVA — FIFA finally announced a first sponsor for its revamped Club World Cup on Wednesday in a deal that will brand video ...

And I think this has caught this new women’s soccer team off-guard.” Fisher was keen to state that he was not criticizing the name, but expressing his personal opinion, one forged from 33 years at ...

After two scoreless overtimes, seventh-seeded Haddonfield won the shoot out period, 4-3, to earn the upset victory over ...

A Peruvian amateur soccer player was killed and seven others were injured by a lightning strike during their match in a ...