Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Several months ago, we discussed a report from Constant Contact, Small Business Now: The Current State of SMB Marketing, showing that small business owners were struggling to market their products and ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company's ...

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer than ...

That dedication to marketing amid continued economic doubt is the main lesson from digital marketing platform Constant Contact’s newly released Q1 2026 Small Business Now report. Based on surveys of 1 ...