Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For larger websites, the days of one-experience-fits-all-visitors are ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too? The best websites convince potential customers to continue their journey and ultimately convert with ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online ...

RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand ...

For consumers, BloomReach SNAP connects user experiences anonymously as they shop across devices, and then dynamically adapts sites' search, navigation and content uniquely to each visitor. Using the ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. We are deep in the GenAI hype era, so it’s easy to forget ...

Progressive retailers are personalizing their e-Commerce sites to better attract, engage and communicate with hyper-connected omnichannel consumers who are demanding more relevant offers and messages ...

Food giant Kraft Heinz needed to modernize digital experiences and content operations for over 200 global brands. In ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...