The relationship between sales and marketing is without doubt one of the key areas that makes B2B distinct as a marketing sector – it’s also potentially one of the key challenges facing marketers. The ...

You’ve probably heard the phrases “branding” and “marketing” used interchangeably, but knowing the difference between the two can improve your business and increase sales. While both aspects of ...

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG, 70% of ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

For early-stage startups, sales and marketing are crucial for gathering customer feedback. Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How ...