Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...