Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

As a qualitative social scientist with a background in human geography and years of experience in interdisciplinary research, including a joint project with social, natural and engineer scientists on ...

Beyond qualitative versus quantitative methods / Charles S. Reichardt and Thomas D. Cook -- Qualitative methods: a needed perspective in evaluation research / William J. Filstead -- "Degrees of ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

While qualitative reverse transcription polymerase chain reactions (RT-PCR) are used to diagnose COVID-19, serologic tests for antibodies specific to the SARS-CoV-2 virus are used to detect past ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

The future of qualitative research is not just automation. AI-assisted telephone interviewing helps organizations scale ...