This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

Coinbase says the QR code in its Super Bowl ad sent over 20 million hits to its website in seconds, which could be a boon for scammers looking to capitalize on people's curiosity. When he's not ...

Advertising for cryptocurrency services got a lot of attention during Sunday’s Super Bowl, but an ad for Coinbase Inc. managed to crash their website and raise security concerns. Companies advertising ...

Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...

The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style reminiscent of old computer screen savers Abigail Adams is a Human Interest Writer and Reporter ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

A story that caught our eye claims China is testing new dispensers in public restrooms that release toilet paper only after ...