Publishers are under pressure to continuously monetise their own inventory, as well as help advertisers justify their ad spend. ExchangeWire speak with John Potter, Chief Technology Officer, Purch, ...
Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. This article is part of an ongoing series profiling participants in the ...
Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. This team is focused on building ...
This article is part of an ongoing series profiling participants in the PubTech Connect conference, presented on April 20, 2017 by PW and the NYU School of Professional Studies Center for Publishing.
Publishing Technology, the global provider of software and services to the publishing industry, and the largest player in the market, is pleased to announce the appointment of Mark Carden as Executive ...
Assertive Yield, a leading force in AI-driven publisher monetization solutions, has unveiled its ambitious expansion plans for 2024. In 2023, the startup achieved over USD 750 million ad revenue ...
Based on its job listings, Amazon is getting ready to launch a supply-side platform. The company has 11 open job listings on a “PubTech team” tasked with building “the new Amazon Ads Supply Side ...
With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...
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