Health care, like politics, is local. The performance of certain procedures or the prevalence of particular conditions vary from community to community. So do individuals’ preferences on how they ...

Recently I listened to one of my tennis partners refer to his new sport sunglasses as the “Cadillac” of sunglasses. Everyone understood that he was bragging about the quality of his glasses, and a ...

Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health ...

The method according to claim 1, wherein the profile of the selected customer service representative is also modified using at least one dynamic factor that changes a psychographic profile for the ...

Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I. Even as B2B marketers’ roles expand and become ever more ...