Frosty pink is wintery counterpart to summer’s beloved “strawberry makeup" going viral on BeautyTok right now.

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Call it the Barbie effect. Bold shades of hot pink are not only dominating the runways and red carpets this summer, but the hue is also making its way into the realm of makeup. While previously the ...