Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

My hair is naturally straight with a slight wave throughout, which becomes more accentuated the shorter it is. I also have incredibly thick and heavy hair, so when I style it with a curling iron, I ...

When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle of womanhood if you will, especially ...