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Shoe marketing just got sneakier and smarter. Last week, Payless ShoeSource tricked a group of influencers into believing their shoes belonged to a new, high-quality brand. They fell for the ...
(LOS ANGELES) -- A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company rebranded as the high-end "Palessi" for a day in an ad campaign.
SANTA MONICA, California -- Payless recently took over a former Armani store in Santa Monica to prove that good shoes don't need to be expensive. The shoe retailer slapped on a new name for the ...
Payless? More like PayMORE, as the discount shoe store turns the tables on people who just want to shop by name only. Payless commandeered a former Arani store in Santa Monica, California, and filled ...
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called Palessi, as ...
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