For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Google Inc. is expanding a test it began last year of pay-per-action ads, an ad format that is similar to pay-per-click ads but that experts say is much less prone to click fraud. In the ...

An online ad that yields a phone call: Now that’s counterintuitive. After all, isn’t the point of such advertising to reduce phone time by directing customers to a Web site? That’s true for some ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

(Reuters) - Web advertising can be an effective and inexpensive way for wealth managers to attract new business, but few advisers use them. The ads are quick and cheap to produce and their ...