Trying makeup trends, at least once, is a lot of fun, but some makeup trends are a lot more difficult to pull off—I don’t care who you are. Pastel makeup is the latest trend for spring and, frankly, ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

Hold up, is that sunshine? Yes, spring is just around the corner (the groundhog said so) and the time to rethink your beauty routine for the warmer weather is now. Replace those muted tones of autumn ...

Pastels work for literally everything — your wardrobe, your Pinterest-inspired apartment makeover, your face — but pulling of that last one can be a little tricky if you take a heavy-handed approach.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

WINTER, 20, from California, has a dramatic style that she describes as a 'Pastel Kawaii Goth'. Her incredible look is a mixture of light pastel colours blended together with a classic Gothic feel.

This spring, makeup has a sweet tooth. In step with the season’s pastel clothing, beauty companies are offering a virtual cornucopia of confection-colored eye shadows, nail polishes and lipsticks that ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...