Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and ...

Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly ...

Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could ...

Criteo, a company that helps online businesses retarget customers who’ve left their site without making a purchase, relocated its headquarters from Paris, France to Palo Alto, Calif. four months ago ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With ...

PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with ...

When it comes to the topic of retargeting, most marketers instantly think of search retargeting, which they happen to already be running at least one campaign for. Hard to blame them, since search ...

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in ...

Regardless of whether you're a standard store, Plus or Headless, it’s safe to say that Shopify, the $85 billion juggernaut, is popular for a reason. That popularity also means your brand’s market ...