For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...

Houston, Texas, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Falcon Digital Marketing, a small, family-orientated ad agency that delivers significant results for all industries across the US and internationally, ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success. We’ve all been there – you’re looking to book a hotel ...

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

Opinions expressed by Entrepreneur contributors are their own. Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords ...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...

Innovative PPC Strategy Leads to Major Win for Direct-to-Consumer eCommerce Client Innovative PPC Strategy Leads to Major Win for Direct-to-Consumer eCommerce Client "This win reinforces what we've ...