Oracle has added a bevy of new sales and commerce features in its Oracle Fusion Customer Experience applications as it duels with longtime rival SAP in CX. More companies than ever are using multiple ...

The biggest reveal at the Oracle Modern Customer Experience (CX) event held in Las Vegas from April 25 to April 27 was the debut of Oracle Adaptive Intelligent apps for CX. Adaptive Intelligent Offers ...

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of ...

“CRM and sale automation has been around for a long time, but it’s still new in a lot of ways — even though the industry has infused it with AI and other bells and whistles, it’s often still viewed as ...

One tradeoff of "true SaaS" enterprise software? Keeping up with the pace of new releases and functionality. Granted, few customers would go back to the days of getting software updates every two to ...

Oracle today at its Oracle Apps Live virtual event announced a series of innovations within its Unity customer data platform (CDP), providing a single platform that unifies all customer data and ...

Oracle CloudWorld happens this week in Las Vegas, and there will be lots of product announcements covering many things we don’t necessarily or directly care about in CRM. That used to be truer than it ...