MarTech on MSN

Why server-side tracking is making a comeback in the privacy-first era

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...
JD Supra

Server-Side Tracking: What Is It, and How Does It Impact Privacy Compliance?

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
PC Magazine

server-side script

A small program run on the server that automates or controls certain functions or links one program to another. On the Web, a CGI script is an example of a server-side script. Contrast with ...
Business Wire

Edgio Releases Client-Side Protection to Help Protect Users’ Data Against Malicious Scripts

PHOENIX--(BUSINESS WIRE)--Edgio, the platform of choice for security, speed and simplicity at the edge, today announced the release of its Client-Side Protection solution. Designed to monitor scripts ...