Buying online is commonplace among American industries, but it has been slow to come to media buying. Now, three top agency companies have banded together to develop an online media buying system that ...

A homemade song drew creator remixes, thousands of comments and millions of views—without any ad spend from the soda brand. Principal-based media buying—when a media agency purchases ad inventory in ...

New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. Led by ...