One of the most important things a brand does is name a car, so how does it work?

In the ever-evolving automotive industry, a curious trend has emerged: the revival of classic car names for modern models. This strategy is more than just a nostalgic nod to the past; it’s a ...

You are not alone if you have named your car. A survey conducted by German industrial and technology giant Bosch revealed more than half of Americans have named at least one of their cars, maybe more.

Happy Halloween, everyone! To celebrate the spooky season car-nerd style, we made a list of our favorite car model names with the most holiday spirit. Halloween is one of my favorite holidays. It’s ...

What’s in a name? From Puddle Jumper to Love Bug, or the proudly self-deprecating Rolling Turd, millions of Americans are naming their cars with a little personality. A new survey of 2,000 Americans ...

A kei car isn't going to be the perfect car for everyone, but how can you not at least love the idea? They're tiny, practical, use their space incredibly efficiently, and perhaps most importantly of ...

Volkswagen is reportedly renaming the ID.4 electric crossover the ID. Tiguan Imagine giving your kid an outside-the-box name only to realize years later that something like "Jason" might’ve actually ...