As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...
Most mornings, 18-month-old Cooper sits on the curb outside his California home — pajamas on, snack in hand, dad by his side. And thousands of TikTok fans can’t look away. A series of mega-viral ...