In the *ahem* great before times, I was a sworn in-store shopper. No virtual try-on, model video, or reviewer's photo could compare to seeing a piece of clothing with my own two eyes and feeling the ...

New York City-based fashion designer Rachel Antonoff has the two best people on deck to dress up in her creative clothes: her mom, Shira, and her dad, Rick. Michael Loccisano/Getty Home is wear the ...

Walmart is expanding its support for AI-powered virtual try-on technology that allows online shoppers to better visualize clothing on models that look like themselves in both appearance and body type.

FACE OF 2025: Anok Yai has been named the recipient of the Model of the Year honor at this year’s Fashion Awards, slated for ...

Fans finally have an answer regarding Ashley Graham’s clothing size. The model, 37, revealed the tidbit of information when she modeled a brown leather jacket, designed for her new line offered at ...

The denim brand claims the tech will be used to ‘supplement human models’ rather than completely replace them. The denim brand claims the tech will be used to ‘supplement human models’ rather than ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...