It will be an independently funded and staffed unit inside the Interactive Advertising Bureau, charged with driving the growth of the mobile marketing, advertising and media marketplace. The move that ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Consumers are increasingly making purchases on their smartphones or directly ...

Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...