In some ways, mobile marketing is no different from other types of marketing. You need to identify the demographic characteristics of your target audience and design a campaign tailored to its ...

Advertisers have shown strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer, and Powell expects the trend to continue. Your business ...

The use of consumers’ mobile devices to deliver targeted advertisements is increasing at an exponential rate. Given the current legal and regulatory landscape, companies using mobile must proceed with ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida. Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new ...

Voted by the industry as being among the Top 25 Most Influential in Mobile, Andy Gladwin is a recognised thought leader and strategist. With more than 15 years of experience in the mobile messaging ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the wireless giant scooped up a Seattle mobile marketing ...

Access of our Mobile Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...