Verizon's "Better Deal" campaign, which suggests that customers could save hundreds of dollars a year by switching from T-Mobile or AT&T, misleadingly inflates the price of T-Mobile's services, the ...

Scaling multi-region ad campaigns requires infrastructure that can identify and prevent fraud from eating into the company’s ...

In 2010, SUV sales currently make up 11.6 per cent of the market in China. Last year's best-selling SUV in the market was the Honda CR-V, with the Qashqai from Dongfeng-Nissan in the top ten. Owning ...

We’re redefining outdoor advertising by making it mobile, dynamic, and results-driven for brands everywhere.” — Christopher Vehovec, Founder of Spark Mobile ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

CCTV is undertaking a major upgrade of its mobile WAP portal and apps, designed to integrate with the portal offerings of the three Chinese mobile network operators. CCTV already attracts over 10 ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the Adknowledge blog. Many marketers have experienced it: presenting a case to ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

From Formula E race promotions to personalized “Happy Birthday EJ” displays, Mobile Billboard Global powers nationwide ...