Micro-influencers present a unique opportunity to harness the power of word-of-mouth marketing. Unlike mainstream influencers like Kim Kardashian, Doug the Pug, or Elon Musk, micro-influencers have a ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

In the ever-evolving world of digital marketing, small businesses constantly seek effective strategies to reach their target audiences. One such strategy that has gained significant traction is ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

In the Internet age, marketing is growing speedily, and businesses are always looking for new ways to connect with their potential customers. Social media has become a key player in this shift, with ...

Micro-influencers might not be worth the increasingly high price tag that comes with them, a new study by influencer marketing company Markerly found. This extra cost comes from micro-influencers ...

Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B. It’s because it works: influencer marketing campaigns boast some of the highest ROI metrics available to ...

While AI casts an uncertain shadow and mega-influencers still command much of the MENA market, there is an undeniable shift ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Trends in influencer marketing come and go, and at the moment, micro-influencers are generating a lot of conversation in the industry. While this level of influencer may have fewer followers and ...

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer ...