Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

In a world obsessed with beauty ideals, it's easy to feel overwhelmed by constantly changing standards. From social media filters to celebrity influences, what society deems attractive can often seem ...

Layers of heavy contouring or dramatic makeup can appear unnatural or overly artificial, which some men perceive as distancing, preferring a more natural beauty. When makeup becomes the main focus ...