The 2025 US Open just ended. The NFL is about to lock in for football season, and the Winter Olympics are revving up. Next summer, the World Cup will be all the rage. It seems the sports season never ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

Sine Digital was named media agency partner for The National Theatre in London after a competitive review. The appointment is a part of NT's overall plan to heighten digital transformation and connect ...

The Digiday Media Buying Summit brings together decision-makers across agencies and brands to move the industry forward. Through interactive programming and meaningful connections, we address the ...

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...

For all the progress celebrated during Women’s History Month, media buying continues to struggle with its ‘boys’ club’ reputation. Leaders reflect on why decision-making roles remain concentrated ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...

The Black Stars have qualified for the FIFA World Cup 2026. In boardrooms across Ghana, a familiar instinct is already ...