On Ad Age Insider, learn about media rebates and principal buying with context from WPP’s recent legal case. Ewan Larkin outlines transparency risks, incentives and what questions marketers should ask ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

The conversations last week in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing the industry. One topic was omnipresent: AI, but more ...

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. Led by ...

The Digiday Media Buying Summit brings together decision-makers across agencies and brands to move the industry forward. Through interactive programming and meaningful connections, we address the ...

From the consultants leading them to the incumbents, everything you need to know. Coca-Cola Co., Mars and OpenAI were among the marketers that reshaped the agency landscape in 2025. A-List & ...

New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes ...

Few topics split opinion in media buying quite like principal media, the increasingly common practice of agencies reselling media inventory at an undisclosed margin. Critics see conflicts of interest ...

Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth ...

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...