Forget everything you know about numbers. With social media, measuring success through figures or hard data often creates false benchmarks that do not speak to whether a brand's message is actually ...

Last year there was plenty of hype around Social Media Influencers. Many people talking about them, many companies saying they measure them. But what exactly are Social Media Influencers – and are ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...