After all its viral videos on social media, I knew I had to try Il Makiage foundation for myself to see if it lived up to its five-star reviews.

No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with ...

A fixture in the foundation field for 30 years, the latest upgrade to the true match foundation encompasses new skin-matching ...

“Your skin tone is the surface colour of your skin,” explains Global PRO Bobbi Brown Artist, Amy Conway. “It’s what you’d ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Matching foundations can be daunting, especially during the change of season. When our summer skin fades and we move into cooler months, we might need a shade (or two) in between. The best way to ...

November 3, 2025. Strokes Beauty Lab ushers Soft Veil Filter Foundation into its next era with a major shade expansion—from 9 ...

Sephora artist Helen Dagdag shares her top foundation matching tips to get the perfect shade for your complexion every time. When shopping for new makeup, there are a few staples you know you can pick ...

If I had to choose the most difficult step in any beauty routine, I might be temped to say winged liner, or perhaps getting that second brow to match a perfect first one. However, I know that in many ...

What It Is: Lancôme is changing the makeup game with Le Teint Particulier, a new, state-of-the-art $88 foundation customized for your skin tone. Available at 19 Nordstrom doors across the country and ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...