Seniors are becoming increasingly overburdened by marketing efforts from private Medicare plans, and low-income beneficiaries are twice as likely to file complaints regarding fraudulent phone calls ...

Results from a Spokane Valley dental practice illustrate how integrated digital marketing approaches can improve ...

Custom Legal Marketing (CLM), the legal marketing and law firm SEO agency behind the CLM Sequoia platform, has published results from a large-scale study looking at how much AI-generated content ...

Study shows enterprises achieved $21.4 million in value over 3 years, $3.2 million in annual savings, and payback in under six months Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced ...

Pharma digital communications have crossed a threshold with physicians, according to one annual study. In Indegene’s annual healthcare provider survey, physicians scored digital communications higher ...

Charlotte has more than 215 marketing and PR agencies with some presence in the region, employing a total of 11,000, according to a study conducted for Chernoff Newman by the Charlotte Regional ...

To shoppers buying fresh food, the picture in-store is worth a thousand words. Visual merchandising cues connoting freshness can sway customers’ perceptions about a product and, in turn, their ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...