Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Stories are powerful tools. They change how we think and feel about something. Take books, films, plays: they all use the power of a well-structured story to take us on emotional journeys we’ll ...

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How successful do you think your last presentation was? Presenting your business’s products or services to clients is crucial to the long-term longevity of any business, but in the highly demanding ...

In Start Your Own Information Marketing Business, the staff at Entrepreneur Bookstore and writer Robert Skrob explain how to start and run a successful information marketing business. In this edited ...

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Opinions expressed by Entrepreneur contributors are their own. In Start Your Own Information Marketing Business, the staff at Entrepreneur Bookstore and writer Robert Skrob explain how to start and ...