The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

This is the 12th installment in a Financial Planning series by Chief Correspondent Tobias Salinger on how to build a successful RIA. See the previous stories here, or find them by following Salinger ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Many founders and entrepreneurs find themselves diving ...

To paraphrase a famous exchange in Alice in Wonderland, “If you don’t know where you’re going, any road will get you there.” And while wandering aimlessly like that might work for some, in marketing ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, too often, those carefully crafted plans fall short—not because of budget, ...